Job Overview

The Social Media Intern is responsible for supporting the development and execution of social media initiatives that enhance brand awareness, audience engagement, and business growth. The role involves creating and managing content across multiple social media platforms, monitoring campaign performance, conducting market and audience research, and identifying opportunities to optimize digital marketing efforts.

Duties and Responsibilities

• Support the planning, development, and execution of social media campaigns to enhance brand visibility and audience engagement.
• Monitor and analyze social media performance metrics to identify successful content and scalable campaign opportunities.
• Conduct market and audience research to inform social media and digital marketing strategies.
• Develop and maintain weekly and monthly content calendars across various social media platforms.
• Create and distribute engaging content across social media channels.
• Provide marketing support for both virtual and in-person events, ensuring effective digital promotion and audience engagement.
• Manage community engagement by responding to comments, messages, and inquiries across social media platforms in a timely manner.
• Monitor competitor social media activity and benchmark performance to identify trends, opportunities and best practices.
• Assist in the creation and scheduling of content for platforms such as Facebook, Instagram, LinkedIn and other relevant channels.
• Stay informed on emerging social media trends, digital marketing tools and platform updates to enhance campaign effectiveness.
• Support the development and execution of influencer marketing campaigns, including influencer identification, engagement and performance tracking.

Other Duties

• Collaborate with other departments to support financial processes and reporting.
• Undertake any other responsibilities assigned by management in line with the role.

Qualifications and Requirements

• Diploma or degree in Marketing, Digital Marketing, Communications, or a related field. Recent graduates are encouraged to apply.
• Basic understanding of social media platforms, digital marketing principles, and online audience engagement.
• Demonstrable skills in content creation, copywriting, and social media management.
• Familiarity with Canva, video editing tools, and social media analytics is an added advantage.
• Strong written and verbal communication skills.
• Good organizational skills, attention to detail, creativity, and a willingness to learn.
• Ability to work collaboratively, manage multiple tasks, and meet deadlines.

Personal Attributes

• Honest, ethical, and maintains high levels of integrity and confidentiality.
• Strong communication skills, both written and oral.
• Good planning and organizational skills.
• Detail-oriented and proactive in problem-solving.

How to Apply

Interested candidates should send their application letter and CV to:

Email: RecruitmentZM@solarpanda.com

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